We've revolutionized what it means to buy engagement rings and exquisite jewelry so you can make the most of your budget. By cutting out the middleman, we pass the savings onto you, all while preserving exceptional customer service and the highest quality diamonds and gemstones. 

We proudly offer handcrafted engagement rings that are made and quadruple-checked. Our diamond and jewelry experts ensure the quality of Blue Nile diamonds and jewelry before they ship, so you can feel confident that every piece meets our industry-leading standards.

As part of the Blue Nile experience, we provide our customers with exceptional diamond buying tips and unbiased diamond and jewelry education guides, so that you can make an empowered decision about your purchase. Additionally, our diamond and jewelry experts are available 24/7 to answer all questions great or small. We can help you compare diamonds, choose the perfect setting, find a matching wedding band, select fine jewelry for a milestone gift—and so much more. Just ask. It's our pleasure to help.  

We're honored to have earned the trust of hundreds of thousands of happy couples and over 2,000,000 customers (and growing) who chose Blue Nile to celebrate their engagements, once-in-a lifetime occasions, milestone moments and personal achievements with close to 5,000,000 unique pieces of jewelry.

While Blue Nile expects to have the lowest price, we can typically match a competitor's offer if you find a diamond of comparable quality and characteristics that is lower in price than the one on our site. Simply call us at 1-888-565-7641, and a qualified diamond and jewelry expert will be happy to review your inquiry.